Virgin Begins their £10m Ad Campaign

Virgin is set to begin a global advertising campaign that will cost the airline £10m. The airline has already run a campaign in the last year, to celebrate the 25th anniversary of the Virgin business. The ‘Red Hot’ campaign cost £6m to run the promotions, but did not have a significant impact on profits.

Now signs of recovery have begun to show in the Virgin franchise. Last year the airline had to stop from slights on selected routes to compensate for the financial losses. However, the return of many business passengers, those that are travelling for both business and leisure, have begun to strengthen the airline.

Steve Ridgway, Chief Executive of Virgin spoke about the airlines financial year, last year: “It was the biggest lost we as a company have made.”

“That’s a horrible thing to go through,” he added. However, Mr Ridgway also spoke about the improvement in conditions that began in the beginning of 2010, with a significant increase in passengers and cargo. This has lead to the development of this costly ad campaign.

“Our business class passengers have come back very strongly,” Mr Ridgway said.

The ad campaign will focus its sights on the most important markets for the airline, that will span the globe. Virgin are confident, because of the optimism that has been shown towards the campaign, that this will led to a significant rise in profits.

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