As we say goodbye to 2025, SkyClub is seeing some exciting shifts in where our leisure and corporate travellers are choosing to fly. From sun-chasing getaways to long-haul business hubs and bucket-list adventures, here are the standout destination trends shaping the next year ahead.
🌏 Australia & New Zealand Stay on Top With New Cities Rising
Sydney and Auckland remain firm favourites, but we’re now seeing more travellers branch out to:
- Brisbane – a growing hotspot for beaches, culture and family trips
- Perth – perfect for nature lovers and travellers wanting a quieter, scenic escape with an exceptional food and wine scene.
The trend: People are exploring Australia and NZ more deeply, choosing cities with big experiences and beautiful scenery.
🌴 Southeast Asia Grows Beyond Bangkok
Bangkok is still one of SkyClub’s most booked destinations, but 2025 saw a rising interest in:
- Phuket – luxury resorts and relaxing winter-sun holidays
- Kuala Lumpur – great for both business travellers and multi-stop Asia trips
- Hong Kong – back in demand for city breaks and connections across Asia
The trend: Travellers want a mix of culture, beaches and great food, often combining two or more Asian destinations in one trip.
✨ The Middle East Continues to Rise
Premium travel to the Middle East is gaining momentum, with Dubai and Abu Dhabi firmly established as a top choice for both leisure and business flyers. Its combination of luxury hotels, winter-sun appeal and seamless long-haul connections makes it a standout hub for SkyClub travellers heading onward to Asia, Africa and Australia.
🌍 Africa Shines: Cape Town Takes the Spotlight
One of this year’s fastest-growing destinations is Cape Town. With its stunning coastline, world-class food scene and access to wine regions and safari adventures, it’s becoming a go-to for big, memorable holidays.
🌎 The Americas See Fresh Interest
Beyond New York, we’re seeing strong 2025 growth in:
- Los Angeles – sunshine, lifestyle and great onward connections
- San Francisco – a favourite for tech travellers, food lovers and scenic escapes around the Bay Area.
- Buenos Aires – one of the most exciting rising destinations for food, culture and tango nights
✨ What This Means for SkyClub Travellers
Whether you travel for work, leisure or a bit of both, these trends show:
- Travellers are going further and staying longer
- Multi-destination trips are becoming more popular
- Experience-focused destinations are winning out
- Premium cabins remain essential for long-haul comfort
🧳 Plan Your Next Trip With SkyClub
From relaxing holidays to complex multi-city business itineraries, SkyClub’s experts are here to find you the best First & Business Class fares with many of the best rates not available online.
Wherever you want to go next, we’ll help you get there in style.
Ready to start planning?
Speak to SkyClub today and take off on your next adventure.
| SkyClub’s Top 20: | Destination: | Business Class from: | First Class from: |
| 1 | Sydney | £4,540 | £5,825 |
| 2 | Auckland | £4,790 | £CALL US |
| 3 | Bangkok | £2,750 | £CALL US |
| 4 | Brisbane | £4,415 | £CALL US |
| 5 | Perth | £4,570 | £CALL US |
| 6 | Dubai | £1,850 | £2,395 |
| 7 | Melbourne | £4,365 | £CALL US |
| 8 | New York | £1,650 | £2,340 |
| 9 | Los Angeles | £2,270 | £4,760 |
| 10 | Singapore | £3,650 | £4,865 |
| 11 | Cape Town | £3,595 | £5,130 |
| 12 | Tokyo | £3,400 | £5,250 |
| 13 | Manila | £2,300 | £CALL US |
| 14 | Ko Samui | £2,950 | £CALL US |
| 15 | Phuket | £2,570 | £CALL US |
| 16 | San Francisco | £2,095 | £3,440 |
| 17 | Barbados | £2,355 | £4,705 |
| 18 | Bali (Denpasar) | £3,580 | £CALL US |
| 19 | Hong Kong | £3,310 | £CALL US |
| 20 | Miami | £2,245 | £3,670 |
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