Amenity kits for Business and First Class passengers are no longer small pouches which are filled with packets of moisturiser, toothpaste and little else. In today’s aviation industry, airlines are making the effort to keep their premium passengers enticed, by constantly working hard to up their game and compete with their fellow leading airlines; in doing so, they are making sure that they provide their Business and First Class passengers with the ultimate luxury gifts to keep themselves feeling fresh and ready to go onto their next destination. Although they are available to First and Business Class passengers, the First Class amenity kits are not necessarily the ones that are most likely to leave a lasting impression, and have passengers wishing they could receive them on a more regular basis. The Business Class amenity kits that some passengers score are equally as impressive as the products that First Class passengers receive.
A number of the world’s leading airlines have gone on to create Business Class amenity kits that have both exciting gifts inside and equally unique and exciting containers, making them worthy of taking everywhere even after the amenities have all been used.
Finnair is just one example of an airline that has put an incredible amount of effort into their amenity kit; they have focused on the idea that the kit does not need to be big and grand to be impressive. Instead, they have opted for the less is more approach and created an amenity kit that could be quite easily mistaken for an ordinary brown package. The idea behind this is to have an amenity kit that is incredibly eco-friendly and conscious about the impact it is likely to have on the environment; the intention behind the minimalism is to minimise the amount of waste created once passengers are finished with the products. Business Class passengers are then invited to handpick a selection of natural cosmetics that come in either birch scent or green tea, from the dedicated flight attendants. It may not be one of the amenity kits that passengers will carry with them for a long time after the flights, but at least passengers can be certain that the ingredients which have been used to create the kit have been recycled and can be recycled time and time again.
Cathay Pacific on the other hand launched their amenity kit in the fall of last year; the focus for Cathay Pacific’s Business Class amenity kits is to showcase a selection of natural products from the company Australian Jurlique. A range of products are presented within a luxury pouch which has been designed by the renowned agnes b. Some of the products within the kit including the shoehorn and the toothbrush are made from cellulose and cornstach – both biodegradable products. This again ensures that the products are having less of an impact on the environment.
United launched their amenity kits just this month; this are essentially tins which are intended to be collectables and contain a range of skincare products from Philosophy. The BusinessFirst Class cabin is where the amenity kits are being presented, to passengers travelling on the airline’s international network of flights. There are eight designs in total to be collected – meaning that for frequent fliers, there is a chance to have a variety; the designs on each of the tins is one of the main hubs for the airline. These specific amenity kits are only scheduled to be available from United until March or until the frequent fliers have snapped them up and collected them like cards.
Finally, there is Turkish Airlines; their Business Class amenity kits are sleek and designed by Porsche Designs; this is the very first time that the design company have allowed their name to be used for an amenity kit available in-flight. Inside of the hard-shell case there is a range of skincare brands from the Italian brand Acca Kappa to help passengers feel fresh throughout their flight.